GOOD CARE PAYS OFF.
With proper care – from washing to storage – you can prevent damage, fading, or shrinkage of your favorite items. This not only saves money but also protects the environment.
Our tips will show you how to extend the lifespan of your clothes while also contributing to a cleaner planet.
USE ECO-FRIENDLY DETERGENT
For truly sustainable clothes care, you should use eco-friendly detergents. They are gentler not only on your clothes, but also on your skin and our waterways.
Conventional detergents often contain microplastics and harmful chemicals that enter rivers and oceans via wastewater – with disastrous consequences for the environment and marine life. Fabric softener is also problematic: it binds odors, contains questionable ingredients, and can cause skin irritation.
Therefore, opt for natural soaps and avoid fabric softener altogether – for the sake of your clothes and the environment.
WASH LESS
One of the most important tips for sustainable clothing care: Wash less often. Because every wash puts stress on fabrics and causes colors to fade.
Many people wear a garment only once and throw it straight into the laundry basket. Sure, that makes sense for underwear or heavily sweated-in T-shirts. But as long as an item isn't dirty or smells unpleasant, you can easily wear it several times before it needs to go back in the washing machine.
This keeps fibers stable, colors fresher for longer – and your clothes last significantly longer.
COLD WASH
High temperatures are one of the main causes of damage to clothing: fabrics shrink, colors fade, and microfibers break down more quickly.
Furthermore, around 90% of a washing machine's energy consumption is generated solely by heating the water. Therefore, washing in cold water protects materials, saves energy, and is also good for the environment.
And yes – your clothes will still get clean! Modern detergents are designed to work reliably even at low temperatures.
STAINS IMMEDIATELY
TREAT
No matter what kind of stain it is, the faster you act, the better. Rinse the fabric immediately with plenty of water and use mild soap, dish soap, or laundry detergent to pretreat the stain.
Then put the garment directly into the washing machine to ensure no residue remains.
Pro tip: Vodka has a disinfectant effect and reliably neutralizes odors in textiles – completely without conventional detergents.
LEAVE TO AIR DRY
Air drying is not only environmentally friendly, but also gentler on your clothes – and leaves them smelling fresh. A tumble dryer, on the other hand, consumes energy and can damage fibers just as much as hot washing.
Simply shake out your freshly washed laundry and let it dry outside on a clothesline, drying rack, or hangers. Important: Always follow the care instructions – delicate items like wool sweaters are best dried flat.
CLOTHING RIGHT
STORAGE
Proper storage is crucial for your clothes to last longer. Ideally, store them in a cool, dry place – protected from moisture, sunlight, and heat. Make sure all items are clean before putting them in the closet, as dirt attracts moths.
Knitwear should also be protected with lavender or special moth repellents. And: Overstuffed closets are not a good idea – clothes need to breathe.
